Senior Brand Manager
A Senior Brand Manager working for an FMCG food or drinks business will sit within the marketing team and manage a portfolio of brands. A Senior Brand Manager will report into a Marketing Manager, Marketing Controller or Head of Marketing and works closely with the wider commercial team (Category/Sales/NPD/Innovation). They will own the P&L for marketing spend and develop, implement and review a marketing and communications strategy that will deliver success against business objectives. The Senior Brand Manager will work with external design agencies and also be responsible for spearheading the success of a new product range, considering multiple routes to market, whilst ensuring a best in class approach to marketing and brand management is followed. Their market strategy is heavily focused on both above the line (ATL) and below the line (BTL) techniques as well as driving communications via online channels.
A Senior Brand Manager working for an FMCG brand or business will have a proven track record in brand management and will be a full mix marketer, leveraging all traditional and online channels. They will be both creative and commercial, and able to spot genuine opportunities in the marketplace. They will have strong communication skills and be prepared to challenge the status-quo, whilst forging strong working relationships with internal and external stakeholders.
Salary wise the role generally pays between £45,000 to £60,000 depending on regional variance and level of experience.
Warwickshire
We couldn’t limit our ethos for being a recruitment company who do things the right way to one location. That just wouldn’t be fair!
We seek to work with everyone from independent start-ups to globally renowned businesses across Warwickshire, supplying them with the best marketing, PR, Creative and Sales talent.
With a rich historical heritage, Warwickshire is home to the cities of Leamington Spa, Stratford-upon-Avon and Warwick. Growing in popularity amongst entrepreneurial start-ups and larger businesses, Warwickshire is home to a huge variety of small to medium sized agencies combined with a growing base of B2C, hospitality, property and professional service brands.
Top skills in demand in Warwickshire (well according to us anyway):
Warwickshire has strong demand for marketing, digital and communications skills. These are some of the most popular roles we work in partnership with clients on.
Marketing + Digital Marketing Specialists
Content Specialists
SEO
PPC/Paid Advertising
E-Commerce
Web Development (Front, Back-end & Fullstack)
Sales & Business Development
What are salaries like in Warwickshire?
Providing a benchmarker for salaries, our Midlands salary survey is the perfect tool for those based in Warwickshire to gain an idea of what the market is offering.
