Senior Brand Manager
A Senior Brand Manager working for an FMCG food or drinks business will sit within the marketing team and manage a portfolio of brands. A Senior Brand Manager will report into a Marketing Manager, Marketing Controller or Head of Marketing and works closely with the wider commercial team (Category/Sales/NPD/Innovation). They will own the P&L for marketing spend and develop, implement and review a marketing and communications strategy that will deliver success against business objectives. The Senior Brand Manager will work with external design agencies and also be responsible for spearheading the success of a new product range, considering multiple routes to market, whilst ensuring a best in class approach to marketing and brand management is followed. Their market strategy is heavily focused on both above the line (ATL) and below the line (BTL) techniques as well as driving communications via online channels.
A Senior Brand Manager working for an FMCG brand or business will have a proven track record in brand management and will be a full mix marketer, leveraging all traditional and online channels. They will be both creative and commercial, and able to spot genuine opportunities in the marketplace. They will have strong communication skills and be prepared to challenge the status-quo, whilst forging strong working relationships with internal and external stakeholders.
Salary wise the role generally pays between £45,000 to £60,000 depending on regional variance and level of experience.
We couldn’t limit our ethos for being a recruitment company who do things the right way to one location. That just wouldn’t be fair!
We seek to work with everyone from independent start-ups to globally renowned businesses across the West Midlands, supplying them with the best marketing, PR, Creative and Sales talent.
A hub for skilled creative and communications professionals. The West Midlands is home to the cities of Worcester, Birmingham, Coventry, Stafford and Wolverhampton.
It plays host to some instantly recognisable brands and innovative start-ups within the agency and media space, making it a hub for creativity outside of London. Birmingham also spotlights some fantastic financial & professional service organisations, educational institutions, charities, FMCG & consumer brands, alongside boasting a rich manufacturing + engineering heritage.
Top skills in demand in The West Midlands (well according to us anyway):
The West Midlands has strong demand for marketing, digital and communications skills. These are some of the most popular roles we work in partnership with clients on.
Marketing + Digital Marketing Specialists
Development (Front, Back-end & Fullstack)
Designers (Graphic, Digital)
What are salaries like in The West Midlands?
Providing a benchmarker for salaries, our Midlands salary survey is the perfect tool for those based in The West Midlands to gain an idea of what the market is offering.