Senior Brand Manager
A Senior Brand Manager working for an FMCG food or drinks business will sit within the marketing team and manage a portfolio of brands. A Senior Brand Manager will report into a Marketing Manager, Marketing Controller or Head of Marketing and works closely with the wider commercial team (Category/Sales/NPD/Innovation). They will own the P&L for marketing spend and develop, implement and review a marketing and communications strategy that will deliver success against business objectives. The Senior Brand Manager will work with external design agencies and also be responsible for spearheading the success of a new product range, considering multiple routes to market, whilst ensuring a best in class approach to marketing and brand management is followed. Their market strategy is heavily focused on both above the line (ATL) and below the line (BTL) techniques as well as driving communications via online channels.
A Senior Brand Manager working for an FMCG brand or business will have a proven track record in brand management and will be a full mix marketer, leveraging all traditional and online channels. They will be both creative and commercial, and able to spot genuine opportunities in the marketplace. They will have strong communication skills and be prepared to challenge the status-quo, whilst forging strong working relationships with internal and external stakeholders.
Salary wise the role generally pays between £45,000 to £60,000 depending on regional variance and level of experience.
Worcester
Worcester is a cathedral city in the heart of the English countryside and has great historical significance having been the site of the Battle of Worcester in 1651 which signaled the end of the English Civil War. Other historical significance the city lays claim to includes being the home of Royal Worcester Porcelain and the home of composer Sir Edward Elgar for the majority of his life.
It is also famous for being home to Lea & Perrins Worcestershire Sauce, the Morgan Sports car factory, its Norman/Gothic Cathedral and for its natural Malvern Spring Waters.
Worcester is surrounded by the Malvern Hills and the Cotswolds and the city centre offers numerous riverside cafes and bars, shops, museums, theatres and live cultural events, which is why it was named in the top 50 best urban places to live by The Sunday Times in 2015.
