Senior Brand Manager
A Senior Brand Manager working for an FMCG food or drinks business will sit within the marketing team and manage a portfolio of brands. A Senior Brand Manager will report into a Marketing Manager, Marketing Controller or Head of Marketing and works closely with the wider commercial team (Category/Sales/NPD/Innovation). They will own the P&L for marketing spend and develop, implement and review a marketing and communications strategy that will deliver success against business objectives. The Senior Brand Manager will work with external design agencies and also be responsible for spearheading the success of a new product range, considering multiple routes to market, whilst ensuring a best in class approach to marketing and brand management is followed. Their market strategy is heavily focused on both above the line (ATL) and below the line (BTL) techniques as well as driving communications via online channels.
A Senior Brand Manager working for an FMCG brand or business will have a proven track record in brand management and will be a full mix marketer, leveraging all traditional and online channels. They will be both creative and commercial, and able to spot genuine opportunities in the marketplace. They will have strong communication skills and be prepared to challenge the status-quo, whilst forging strong working relationships with internal and external stakeholders.
Salary wise the role generally pays between £45,000 to £60,000 depending on regional variance and level of experience.
Worcestershire
From our Birmingham and Manchester offices, through our 10+ years experience operating within the Marketing, PR, brand and communications industry, we have gained valuable knowledge of how our markets operate.
Supplying both Permanent and Temporary staff, we specialise in the FMCG, Software, Manufacturing, Retail, E-Commerce, Charity, Technology, Agency and Professional Service sectors to name a few.
Below you will see all the roles we are currently recruiting for in Worcestershire. However if you are willing to search outside of this area, also have a look at all of our current roles.
Considering relocating?
Famed for its eponymous condiment Worcestershire Sauce – invented by chemists in 1837 – the region marks the transition from the industrial heart of the Midlands to the peaceful countryside of the Welsh Marches.
This is an ideal location for those looking to commute into the West Midlands for work, as key locations include Bromsgrove, Droitwich, Evesham and Kidderminster to name a few. With consistent transport links from Worcester to Birmingham, this is a suitable location for anyone wishing to experience a quieter city/ town style of life without sacrificing on activities to do.
