Senior Brand Manager
A Senior Brand Manager working for an FMCG food or drinks business will sit within the marketing team and manage a portfolio of brands. A Senior Brand Manager will report into a Marketing Manager, Marketing Controller or Head of Marketing and works closely with the wider commercial team (Category/Sales/NPD/Innovation). They will own the P&L for marketing spend and develop, implement and review a marketing and communications strategy that will deliver success against business objectives. The Senior Brand Manager will work with external design agencies and also be responsible for spearheading the success of a new product range, considering multiple routes to market, whilst ensuring a best in class approach to marketing and brand management is followed. Their market strategy is heavily focused on both above the line (ATL) and below the line (BTL) techniques as well as driving communications via online channels.
A Senior Brand Manager working for an FMCG brand or business will have a proven track record in brand management and will be a full mix marketer, leveraging all traditional and online channels. They will be both creative and commercial, and able to spot genuine opportunities in the marketplace. They will have strong communication skills and be prepared to challenge the status-quo, whilst forging strong working relationships with internal and external stakeholders.
Salary wise the role generally pays between £45,000 to £60,000 depending on regional variance and level of experience.
Yorkshire
Boasting a population as big as Scotland's and covering an area over half the size of Belgium, Yorkshire is pretty much a country in itself. With its own flag, famed dialect and its very own annual celebration day, Yorkshire Day (1st August), Yorkshire’s populace are a patriotic folk and claim to be natives of 'God's Own County'. It is a special region: the landscape of mysterious moors, rolling green dales that meet a dramatic coastline, Yorkshire has some of Britain's finest scenery. This is bolstered by its epic history, for each and every facet of British heritage has representation here, from the time of Romans to the 20th century. However Yorkshire's greatest appeal is most certainly its people: industrious and forthright, their wit is renowned and their friendliness talked of across the globe. An unmistakable solid and sparkling jewel in Great Britain’s gem-laden crown!
