Working in a fast-paced FMCG food or drinks manufacturer, the role of Senior National Account Manager sits within the commercial sales team and will report into the Sales Controller, Commercial Controller or sometimes Sales Director. Whilst Senior National Account Managers are the day to day contact for the retail client, managing the profit and loss (P&L) for their branded or own label (private label) category portfolio, they also tend to have a team reporting into them or National Account Managers. The products they sell could be made up of fresh & chilled, dairy, frozen, ambient, confectionary, snacking, soft drink of alcoholic drink consumer goods dependant on the FMCG client they are employed by.
A Senior National Account Manager may work with Top 4 Grocery supermarket clients such as Tesco, Sainsbury's, Morrisons or Asda. They could also be responsible for the joint business plans (JPB) within the convenience, high street, discounter, out of home (OOH) or food service channels, managing relationships with retailers such as Co-op, Mccoll’s, Booker, Nisa, Costcutter, Poundland, Boots, Spar, Londis or Budgens. A National Account Manager may also manage premium or luxury grocery retailer accounts such as Waitrose or Marks & Spencer (M&S).
The role is one that is more strategic then that of a National Account Manager or Commercial Manager, however still generally requires regular face to face contact offsite with the grocery retail clients, as well as delivering presentations as part of the pitch process.
Employers tend to prefer candidates with FMCG experience as they will be used to the fast paced work environment as well working with specific grocery retailers.
Salary wise the role generally pays between £58,000 to £70,000 depending on regional variance and level of experience.