Social Media Executive
The role of a Social Media Executive will involve collating, curating and publishing content for social media channels, whether that be copy, imagery or video. Social Media Executives also act as moderators for all user-generated content, engaging with audiences and ensuring all interactions remain on brand.
The role may also involve a basic level of SEO to increase visibility to the the company’s target audience.
As the role involves the use of engaging content, some Social Media Executive positions require writing skills, adapting style and tone of voice to the desired audience.
Many people have an everyday exposure and/or interest in social media, so employers look for a much more commercial understanding of social media channels when shortlisting candidates, along with evidence of working on social media activity for a brand or clients. To be considered, employers will want to see proven track record of involvement with the design, implementation and evaluation of social media campaigns for clients/brands. Other required skills might include SEO, content writing skills and basic graphic design capabilities.
Salary wise outside of London the role generally pays between £19,000 to £28,000 depending on regional variance and level of experience.