Social Media Executive
The role of a Social Media Executive will involve collating, curating and publishing content for social media channels, whether that be copy, imagery or video. Social Media Executives also act as moderators for all user-generated content, engaging with audiences and ensuring all interactions remain on brand.
The role may also involve a basic level of SEO to increase visibility to the the company’s target audience.
As the role involves the use of engaging content, some Social Media Executive positions require writing skills, adapting style and tone of voice to the desired audience.
Many people have an everyday exposure and/or interest in social media, so employers look for a much more commercial understanding of social media channels when shortlisting candidates, along with evidence of working on social media activity for a brand or clients. To be considered, employers will want to see proven track record of involvement with the design, implementation and evaluation of social media campaigns for clients/brands. Other required skills might include SEO, content writing skills and basic graphic design capabilities.
Salary wise outside of London the role generally pays between £19,000 to £28,000 depending on regional variance and level of experience.
The capital of Wales since 1955, Cardiff has embraced the relatively new title with vivacity, entering the new millennium as one of the UK’s leading urban centres. Boasting an ancient fort and an ultramodern waterfront, it now draws much more than rugby fans to the revitalised city; the weekend brings a buzz as shoppers hit the Hayes and revellers descend on the capital's thriving pubs, bars and live-music venues. It’s the largest city in Wales and the tenth largest city in the UK and as Wales’ chief commercial centre, it is the base for national cultural and sports institutions including the Cardiff International Sports Village and a BBC Drama Village, the Welsh national media and the National Assembly for Wales. In 2011, Cardiff was ranked sixth in National Geographic's alternative tourist destinations of the world. Celebrated sporting venues in the city include the world famous Millennium Stadium, the national stadium for the Wales national rugby team, Glamorgan County Cricket Club’s SWALEC Stadium, Cardiff City Stadium of Cardiff City football team, Cardiff International Sports Stadium and Cardiff Arms Park, home to the Cardiff Blues and Cardiff Rugby Football Club union teams. The city has been awarded the title of European City of Sport twice due to hosting major international sporting events, including the 2012 Summer Olympics