Social Media Manager
Social Media Managers are responsible for managing and implementing social media strategy. Driving brand awareness, consideration and positive engagement, the role involves working closely with PR, creative, digital and marketing teams to drive the social media agenda for clients and deliver a great customer experience.
The role of a Social Media Manager is to develop and execute social media strategy through qualified research, identifying suitable social media platforms and the right audiences and influencers. They will live & breathe social media, staying up to date with new technology and trends in order to maximise audience reach and engagement for the brand and/or clients they work for.
A Social Media Manager will often combine a creative skill set. The role also allows for creative thinking around campaign ideas and interactions with audiences. They will understand SEO and how to work closely with wider digital and marketing teams to ensure content is optimised.
Often supported by Social Media Executives and/or Content Authors, it will be the role of the Social Media Manager to bring it all together to make sure the message is always on brand and reaching the right audience. With the always on nature of social media, this role can be very fast paced and requires someone who works well under pressure and able to spot opportunities to grow brand presence online.
To be considered, employers look for candidates who have either worked within a social media role or within a digital PR team. This is one of the roles where the barrier between agency and in-house backgrounds doesn’t really exist. It’s about proving your ability to understand the complexity, speed and various nuances of the social media platforms, create engagement and a measurable commercial return.
Key responsibilities include:
- Manage and implement the social media strategy to drive brand awareness and engagement
- Manage presence in all common social networking channels including Facebook, Twitter, Instagram, You Tube
- Work with internal stakeholders and where appropriate suppliers to develop socially engaging, relevant campaigns that support key category and business objectives
- Ensure campaign ideas for social media channels are aligned with the wider marketing plan
- Work alongside SEO team to develop campaigns for social influencers ensuring integration with blogger outreach plan
- In-depth knowledge and understanding of social media platforms and how they can be deployed for businesses
Salary wise outside of London the role generally pays between £30,000 to £40,000 depending on regional variance and level of experience.
Berkshire is based in the south east of England, to the west of London. It is renowned for it’s links with the royal family and in recognition of this it was given the title ‘Royal County’ by the Queen in 1958.
Berkshire is extremely popular with visitors, with an array of places to visit, the most famous of which is undoubtedly Windsor Castle. Other popular destinations include the likes of Eton College and Ascot Racecourse.
The largest towns in the county are Reading, Slough, Newbury, Bracknell, Maidenhead, Workingham, Windsor and Sandhurst.
As a county Berkshire is on London’s doorstep, making it extremely popular with commuters, however, there’s also a huge amount of commerce and industry in the county.
The region is particularly well known for being home to some of the UK and the world’s biggest technology and high tech businesses, as well as the headquarters of globally renowned pharmaceutical, fmcg, financial services and automotive organisations.
These include Vodafone, O2, Panasonic, Dell, Siemens, Hewlett-Packard, Microsoft, Oracle Corporation, Sun Microsystems, Bayer AG, Reckitt Benckiser, BMW Group and numerous others.