Social Media Manager
Social Media Managers are responsible for managing and implementing social media strategy. Driving brand awareness, consideration and positive engagement, the role involves working closely with PR, creative, digital and marketing teams to drive the social media agenda for clients and deliver a great customer experience.
The role of a Social Media Manager is to develop and execute social media strategy through qualified research, identifying suitable social media platforms and the right audiences and influencers. They will live & breathe social media, staying up to date with new technology and trends in order to maximise audience reach and engagement for the brand and/or clients they work for.
A Social Media Manager will often combine a creative skill set. The role also allows for creative thinking around campaign ideas and interactions with audiences. They will understand SEO and how to work closely with wider digital and marketing teams to ensure content is optimised.
Often supported by Social Media Executives and/or Content Authors, it will be the role of the Social Media Manager to bring it all together to make sure the message is always on brand and reaching the right audience. With the always on nature of social media, this role can be very fast paced and requires someone who works well under pressure and able to spot opportunities to grow brand presence online.
To be considered, employers look for candidates who have either worked within a social media role or within a digital PR team. This is one of the roles where the barrier between agency and in-house backgrounds doesn’t really exist. It’s about proving your ability to understand the complexity, speed and various nuances of the social media platforms, create engagement and a measurable commercial return.
Key responsibilities include:
- Manage and implement the social media strategy to drive brand awareness and engagement
- Manage presence in all common social networking channels including Facebook, Twitter, Instagram, You Tube
- Work with internal stakeholders and where appropriate suppliers to develop socially engaging, relevant campaigns that support key category and business objectives
- Ensure campaign ideas for social media channels are aligned with the wider marketing plan
- Work alongside SEO team to develop campaigns for social influencers ensuring integration with blogger outreach plan
- In-depth knowledge and understanding of social media platforms and how they can be deployed for businesses
Salary wise outside of London the role generally pays between £30,000 to £40,000 depending on regional variance and level of experience.
Bristol
Once an international centre for heavy industry, the last few decades has cemented the jewel in the crown of the Southwest, reinvented as a thumping hub of culture and creativity. From Clifton's iconic awe-inspiring suspension bridge to Brunel's ground-breaking steamship, it's a city engulfed in historical interest. And yet it’s also known for its alternative character, where you'll find a wealth of art collectives, community-run cafes and music venues dotted in and around the streets – not to mention murals left behind by the city's most notorious artiste, the ever mischievous and often controversial Banksy.
Bristol's modern economy is built on the creative media industry, manufacturing electronics and research and development into aerospace technologies. The revamped city-centre docks have been revitalised as information and educational centres of heritage and culture. With two city universities, the University of the West of England and the University of Bristol and a variety of art and sports organisations and venues including the Royal West of England Academy, Arnolfini, Spike Island, and the Memorial Stadium.
Connected to London and other major UK cities by road, rail, sea and air, thanks to the M5, M4, Bristol Temple Meads and Bristol Parkway rail stations and Bristol Airport. A hugely popular tourist destination, Bristol was selected in 2009 as one of the world's top ten cities by international travel publishers Eyewitness. The Sunday Times awarded Bristol the title of best city to live in, in Great Britain and it also won the European Green Capital Award in 2015.
Bristol is a popular relocation destination for Londoners due to a highly creative range of design agencies. It also hosts many financial service businesses offering a thrilling mixed climate of corporate and creative.
