Social Media Manager
Social Media Managers are responsible for managing and implementing social media strategy. Driving brand awareness, consideration and positive engagement, the role involves working closely with PR, creative, digital and marketing teams to drive the social media agenda for clients and deliver a great customer experience.
The role of a Social Media Manager is to develop and execute social media strategy through qualified research, identifying suitable social media platforms and the right audiences and influencers. They will live & breathe social media, staying up to date with new technology and trends in order to maximise audience reach and engagement for the brand and/or clients they work for.
A Social Media Manager will often combine a creative skill set. The role also allows for creative thinking around campaign ideas and interactions with audiences. They will understand SEO and how to work closely with wider digital and marketing teams to ensure content is optimised.
Often supported by Social Media Executives and/or Content Authors, it will be the role of the Social Media Manager to bring it all together to make sure the message is always on brand and reaching the right audience. With the always on nature of social media, this role can be very fast paced and requires someone who works well under pressure and able to spot opportunities to grow brand presence online.
To be considered, employers look for candidates who have either worked within a social media role or within a digital PR team. This is one of the roles where the barrier between agency and in-house backgrounds doesn’t really exist. It’s about proving your ability to understand the complexity, speed and various nuances of the social media platforms, create engagement and a measurable commercial return.
Key responsibilities include:
- Manage and implement the social media strategy to drive brand awareness and engagement
- Manage presence in all common social networking channels including Facebook, Twitter, Instagram, You Tube
- Work with internal stakeholders and where appropriate suppliers to develop socially engaging, relevant campaigns that support key category and business objectives
- Ensure campaign ideas for social media channels are aligned with the wider marketing plan
- Work alongside SEO team to develop campaigns for social influencers ensuring integration with blogger outreach plan
- In-depth knowledge and understanding of social media platforms and how they can be deployed for businesses
Salary wise outside of London the role generally pays between £30,000 to £40,000 depending on regional variance and level of experience.
Buckinghamshire
Buckinghamshire is a sprawling county stretching from the northern outskirts of London, up to the edge of the Midlands. Amazingly a third of the county is designated as green belt land, making Buckinghamshire an outstanding area of natural beauty and ranking as one of the UK’s top rural areas to live.
Key towns in Buckinghamshire include Aylesbury, the county town of Buckinghamshire, High Wycombe, the biggest town in the county and Amersham.
With superb travel links by both road and rail, cities such as London, Birmingham, Oxford and Milton Keynes are all within easy access. This obviously makes the county an extremely popular place to live for commuters, which has pushed up house prices in recent years. Interestingly Buckinghamshire also has the highest quality of life, life expectancy and the best education results in the UK.
Buckinghamshire has a very successful modern economy, ranking as the entrepreneurial heart of Britain, being home to the most successful business start ups. This, coupled with the fact that the county ranks highly for growth in all industry sectors, means that Buckinghamshire has the 2nd fastest growing economy in the UK.
Away from work, the county is home to the stunning Chiltern Hills, which is hugely popular with walkers, runners and cyclists.
