Social Media Manager
Social Media Managers are responsible for managing and implementing social media strategy. Driving brand awareness, consideration and positive engagement, the role involves working closely with PR, creative, digital and marketing teams to drive the social media agenda for clients and deliver a great customer experience.
The role of a Social Media Manager is to develop and execute social media strategy through qualified research, identifying suitable social media platforms and the right audiences and influencers. They will live & breathe social media, staying up to date with new technology and trends in order to maximise audience reach and engagement for the brand and/or clients they work for.
A Social Media Manager will often combine a creative skill set. The role also allows for creative thinking around campaign ideas and interactions with audiences. They will understand SEO and how to work closely with wider digital and marketing teams to ensure content is optimised.
Often supported by Social Media Executives and/or Content Authors, it will be the role of the Social Media Manager to bring it all together to make sure the message is always on brand and reaching the right audience. With the always on nature of social media, this role can be very fast paced and requires someone who works well under pressure and able to spot opportunities to grow brand presence online.
To be considered, employers look for candidates who have either worked within a social media role or within a digital PR team. This is one of the roles where the barrier between agency and in-house backgrounds doesn’t really exist. It’s about proving your ability to understand the complexity, speed and various nuances of the social media platforms, create engagement and a measurable commercial return.
Key responsibilities include:
- Manage and implement the social media strategy to drive brand awareness and engagement
- Manage presence in all common social networking channels including Facebook, Twitter, Instagram, You Tube
- Work with internal stakeholders and where appropriate suppliers to develop socially engaging, relevant campaigns that support key category and business objectives
- Ensure campaign ideas for social media channels are aligned with the wider marketing plan
- Work alongside SEO team to develop campaigns for social influencers ensuring integration with blogger outreach plan
- In-depth knowledge and understanding of social media platforms and how they can be deployed for businesses
Salary wise outside of London the role generally pays between £30,000 to £40,000 depending on regional variance and level of experience.
Burton upon Trent
Burton upon Trent, also known as Burton-on-Trent or simply Burton, is a town on the River Trent where residents are affectionately known as "Burtonians”.
Burton became a nucleus for the early brewing industry due in part to the quality of the local water, which contains a high proportion of dissolved salts, predominantly caused by the gypsum in the surrounding hills. This allowed a greater proportion of hops, a natural preservative, to be included in the beer, thereby allowing the beer to be shipped further afield. Much of the open land within and around the town is protected from chemical treatment in order to help preserve this water quality.
The town is currently home to eight breweries: Coors Brewers Ltd (formerly Bass Brewers Ltd), Molson Coors Brewing Company (which produces Carling and Worthington Bitter), Marston, Thompson and Evershed plc (bought by Wolverhampton & Dudley Breweries and renamed Marstons plc). The Marston's Brewery produces its own brands, draught Marston's Pedigree, draught Hobgoblin and also draught Bass. The town's proud connection with the brewing industry is celebrated by a bronze sculpture commissioned in 1977 by James Walter Butler and depicts a local craftsman making a barrel. It originally stood opposite the market and despite opposition from many townspeople was moved to its present location inside the Cooper's Square Shopping Centre in 1994.
The National Brewery Centre celebrates the town's brewing heritage and is its biggest tourist attraction, aside from Claymills Pumping Station, which is a restored Victorian sewage pumping station.
