Social Media Manager
Social Media Managers are responsible for managing and implementing social media strategy. Driving brand awareness, consideration and positive engagement, the role involves working closely with PR, creative, digital and marketing teams to drive the social media agenda for clients and deliver a great customer experience.
The role of a Social Media Manager is to develop and execute social media strategy through qualified research, identifying suitable social media platforms and the right audiences and influencers. They will live & breathe social media, staying up to date with new technology and trends in order to maximise audience reach and engagement for the brand and/or clients they work for.
A Social Media Manager will often combine a creative skill set. The role also allows for creative thinking around campaign ideas and interactions with audiences. They will understand SEO and how to work closely with wider digital and marketing teams to ensure content is optimised.
Often supported by Social Media Executives and/or Content Authors, it will be the role of the Social Media Manager to bring it all together to make sure the message is always on brand and reaching the right audience. With the always on nature of social media, this role can be very fast paced and requires someone who works well under pressure and able to spot opportunities to grow brand presence online.
To be considered, employers look for candidates who have either worked within a social media role or within a digital PR team. This is one of the roles where the barrier between agency and in-house backgrounds doesn’t really exist. It’s about proving your ability to understand the complexity, speed and various nuances of the social media platforms, create engagement and a measurable commercial return.
Key responsibilities include:
- Manage and implement the social media strategy to drive brand awareness and engagement
- Manage presence in all common social networking channels including Facebook, Twitter, Instagram, You Tube
- Work with internal stakeholders and where appropriate suppliers to develop socially engaging, relevant campaigns that support key category and business objectives
- Ensure campaign ideas for social media channels are aligned with the wider marketing plan
- Work alongside SEO team to develop campaigns for social influencers ensuring integration with blogger outreach plan
- In-depth knowledge and understanding of social media platforms and how they can be deployed for businesses
Salary wise outside of London the role generally pays between £30,000 to £40,000 depending on regional variance and level of experience.
Cambridge
Cambridge is the county town of Cambridgeshire and is primarily a university city. Residing on the River Cam, there is archaeological evidence of Bronze Age and Roman Britain settlements in the area. Whilst under Viking rule, Cambridge was an important trading centre and although the town charters were granted much later in the 12th century, city status was not officiated until 1951. Home to the universally revered University of Cambridge that was founded in 1209 and is consistently listed as one of the top five universities in the world. Exquisite architecture and undeniable handsome history abound; a tightly packed core of college buildings, picturesque gardens lead on to the river and green meadows surround the city. The stunning city skyline is dominated by university colleges, the spire of the Our Lady and the English Martyrs Church, the chimney of Addenbrooke's Hospital and St John's College Chapel tower. Cambridge is also home to the Cambridge Biomedical Campus, one of the largest biomedical research centres in the world, AstraZeneca and Papworth Hospital. Industry-wise, it’s at the heart of the international technology scene with software, bioscience and many start-up companies born of the local world-class university; more than 40% of the city’s workforce has a higher education qualification.
