Social Media Manager
Social Media Managers are responsible for managing and implementing social media strategy. Driving brand awareness, consideration and positive engagement, the role involves working closely with PR, creative, digital and marketing teams to drive the social media agenda for clients and deliver a great customer experience.
The role of a Social Media Manager is to develop and execute social media strategy through qualified research, identifying suitable social media platforms and the right audiences and influencers. They will live & breathe social media, staying up to date with new technology and trends in order to maximise audience reach and engagement for the brand and/or clients they work for.
A Social Media Manager will often combine a creative skill set. The role also allows for creative thinking around campaign ideas and interactions with audiences. They will understand SEO and how to work closely with wider digital and marketing teams to ensure content is optimised.
Often supported by Social Media Executives and/or Content Authors, it will be the role of the Social Media Manager to bring it all together to make sure the message is always on brand and reaching the right audience. With the always on nature of social media, this role can be very fast paced and requires someone who works well under pressure and able to spot opportunities to grow brand presence online.
To be considered, employers look for candidates who have either worked within a social media role or within a digital PR team. This is one of the roles where the barrier between agency and in-house backgrounds doesn’t really exist. It’s about proving your ability to understand the complexity, speed and various nuances of the social media platforms, create engagement and a measurable commercial return.
Key responsibilities include:
- Manage and implement the social media strategy to drive brand awareness and engagement
- Manage presence in all common social networking channels including Facebook, Twitter, Instagram, You Tube
- Work with internal stakeholders and where appropriate suppliers to develop socially engaging, relevant campaigns that support key category and business objectives
- Ensure campaign ideas for social media channels are aligned with the wider marketing plan
- Work alongside SEO team to develop campaigns for social influencers ensuring integration with blogger outreach plan
- In-depth knowledge and understanding of social media platforms and how they can be deployed for businesses
Salary wise outside of London the role generally pays between £30,000 to £40,000 depending on regional variance and level of experience.
City of London
One of the world's most visited cities – founded by the Romans and named ‘Londinium’, London has something for everyone! Immersed in history with fascinating antiquity and splendour everywhere you look: London’s buildings are milestones in the city’s unique biography, World Heritage Sites and landmarks such as the Tower of London, Tower Bridge, Piccadilly Circus, St Paul’s Cathedral, Westminster Abbey, Big Ben, the Shard, the London Eye complement the architectural grandeur of the West End’s theatres, the enthralling remains of England’s many bygone eras and today’s charming society housed in the cultural hubs and public houses in and around the banks of the River Thames. Central London is where to find major museums such as the British and Victoria & Albert, galleries such as the Tate Modern and iconic sights such as the centuries-old Borough Market, and yet you can visit Hampstead Heath or the Queen Elizabeth Olympic Park to escape the crowds and even venture out to Kew Gardens, Richmond or Hampton Court Palace for excellent panoramas of London – all easily accessed thanks to the London Underground, the oldest underground railway network in the world. The modern conurbation of London includes the small district of the City of London and the county of Greater London. A leading global city with international strengths in the arts, commerce, education, entertainment, fashion, finance, healthcare, media, professional services, research and development and tourism. London's 43 universities form the highest concentration of educational institutions in Europe, helping the city to rank highly the world’s multimedia development and technology markets.
With the UK advertising industry estimated to be worth in excess of £20 billion in 2016, this puts London as a worldwide leader and powerhouse for the creative and industry. Widely regarded to host some of the best creative output in the world, it’s no surprising that the majority of marketers and creatives in the UK are based in the capital.