Social Media Manager
Social Media Managers are responsible for managing and implementing social media strategy. Driving brand awareness, consideration and positive engagement, the role involves working closely with PR, creative, digital and marketing teams to drive the social media agenda for clients and deliver a great customer experience.
The role of a Social Media Manager is to develop and execute social media strategy through qualified research, identifying suitable social media platforms and the right audiences and influencers. They will live & breathe social media, staying up to date with new technology and trends in order to maximise audience reach and engagement for the brand and/or clients they work for.
A Social Media Manager will often combine a creative skill set. The role also allows for creative thinking around campaign ideas and interactions with audiences. They will understand SEO and how to work closely with wider digital and marketing teams to ensure content is optimised.
Often supported by Social Media Executives and/or Content Authors, it will be the role of the Social Media Manager to bring it all together to make sure the message is always on brand and reaching the right audience. With the always on nature of social media, this role can be very fast paced and requires someone who works well under pressure and able to spot opportunities to grow brand presence online.
To be considered, employers look for candidates who have either worked within a social media role or within a digital PR team. This is one of the roles where the barrier between agency and in-house backgrounds doesn’t really exist. It’s about proving your ability to understand the complexity, speed and various nuances of the social media platforms, create engagement and a measurable commercial return.
Key responsibilities include:
- Manage and implement the social media strategy to drive brand awareness and engagement
- Manage presence in all common social networking channels including Facebook, Twitter, Instagram, You Tube
- Work with internal stakeholders and where appropriate suppliers to develop socially engaging, relevant campaigns that support key category and business objectives
- Ensure campaign ideas for social media channels are aligned with the wider marketing plan
- Work alongside SEO team to develop campaigns for social influencers ensuring integration with blogger outreach plan
- In-depth knowledge and understanding of social media platforms and how they can be deployed for businesses
Salary wise outside of London the role generally pays between £30,000 to £40,000 depending on regional variance and level of experience.
East Midlands
We couldn’t limit our ethos for being a recruitment company who do things the right way to one location. That just wouldn’t be fair!
We seek to work with everyone from independent start-ups to globally renowned businesses across the East Midlands, supplying them with the best marketing, PR, Creative and Sales talent.
A growing hub of talent, the East Midlands is home to the cities of Derby, Leicester, Lincoln, Northampton and Nottingham. A growing base of small to medium communications and media production agencies and instantly recognisable health, hospitality and fashion brands, the East Midlands has plenty on offer for those looking to develop their career.
Top skills in demand in the East Midlands (well according to us anyway):
The East Midlands has strong demand for marketing, digital and communication skillsets. These are some of the most popular roles we work in partnership with clients on.
Designers (Graphic, Digital)
E-Commerce
Marketing + Digital Marketing
Account Handling
Web Development (Front, Back-end & Fullstack)
Project Management
Artworkers
What are salaries in the East Midlands like?
Providing a benchmarker for salaries, our Midlands salary survey is the perfect tool for those based in the East Midlands to gain an idea of what the market is offering.
