Social Media Manager
Social Media Managers are responsible for managing and implementing social media strategy. Driving brand awareness, consideration and positive engagement, the role involves working closely with PR, creative, digital and marketing teams to drive the social media agenda for clients and deliver a great customer experience.
The role of a Social Media Manager is to develop and execute social media strategy through qualified research, identifying suitable social media platforms and the right audiences and influencers. They will live & breathe social media, staying up to date with new technology and trends in order to maximise audience reach and engagement for the brand and/or clients they work for.
A Social Media Manager will often combine a creative skill set. The role also allows for creative thinking around campaign ideas and interactions with audiences. They will understand SEO and how to work closely with wider digital and marketing teams to ensure content is optimised.
Often supported by Social Media Executives and/or Content Authors, it will be the role of the Social Media Manager to bring it all together to make sure the message is always on brand and reaching the right audience. With the always on nature of social media, this role can be very fast paced and requires someone who works well under pressure and able to spot opportunities to grow brand presence online.
To be considered, employers look for candidates who have either worked within a social media role or within a digital PR team. This is one of the roles where the barrier between agency and in-house backgrounds doesn’t really exist. It’s about proving your ability to understand the complexity, speed and various nuances of the social media platforms, create engagement and a measurable commercial return.
Key responsibilities include:
- Manage and implement the social media strategy to drive brand awareness and engagement
- Manage presence in all common social networking channels including Facebook, Twitter, Instagram, You Tube
- Work with internal stakeholders and where appropriate suppliers to develop socially engaging, relevant campaigns that support key category and business objectives
- Ensure campaign ideas for social media channels are aligned with the wider marketing plan
- Work alongside SEO team to develop campaigns for social influencers ensuring integration with blogger outreach plan
- In-depth knowledge and understanding of social media platforms and how they can be deployed for businesses
Salary wise outside of London the role generally pays between £30,000 to £40,000 depending on regional variance and level of experience.
The city is built on the two sides of a shallow valley, in which two streams flow from the west, the Trunkfield Brook and the Leamonsley Brook, and out of which the Curborough Brook runs, eventually flowing into the River Trent.
Its magnificent Gothic cathedral is one of the most spectacular in the UK but even without this, the quaintly cobbled market town would be worth a visit to tread in the footsteps of lexicographer Samuel Johnson (the writer of the first Dictionary of the English Language) and philosopher Erasmus Darwin, grandfather of ground-breaking universally famed Charles. Johnson once described Lichfield folk as 'the most sober, decent people in England', which was rather generous considering that this was the last place in the country to stop burning people at the stake! In 2009, the Staffordshire Hoard, the largest hoard of Anglo-Saxon gold and silver metalwork, was found just under 6km southwest of Lichfield.
Today, the city still retains its old importance as an ecclesiastical centre, and its industrial and commercial development has been limited. The centre of the city retains an unspoilt charm with over 230 listed buildings bursting from its charming historic streets, fine Georgian architecture and old cultural traditions.
By the end of the 19th century, brewing was the principal industry, along with the neighbourhood market gardens that provided food for the growing populations of nearby Birmingham and the Black Country. The district is famous worldwide for two local products: Armitage Shanks, manufacturers of baths/bidets and showers, and Arthur Price of England, master cutlers and silversmiths. The city is also home to Central England Co-operative, the second largest independent consumer co-operative in the UK. Triennially the Lichfield Mysteries, the biggest community theatre event in the UK, takes places at the Cathedral and in the Market Place. It consists of a cycle of 24 medieval-style plays involving over 600 amateur actors; other hugely popular weekend summer festivals include the Lichfield Folk Festival and The Lichfield Real Ale, Jazz and Blues Festival.