Social Media Manager
Social Media Managers are responsible for managing and implementing social media strategy. Driving brand awareness, consideration and positive engagement, the role involves working closely with PR, creative, digital and marketing teams to drive the social media agenda for clients and deliver a great customer experience.
The role of a Social Media Manager is to develop and execute social media strategy through qualified research, identifying suitable social media platforms and the right audiences and influencers. They will live & breathe social media, staying up to date with new technology and trends in order to maximise audience reach and engagement for the brand and/or clients they work for.
A Social Media Manager will often combine a creative skill set. The role also allows for creative thinking around campaign ideas and interactions with audiences. They will understand SEO and how to work closely with wider digital and marketing teams to ensure content is optimised.
Often supported by Social Media Executives and/or Content Authors, it will be the role of the Social Media Manager to bring it all together to make sure the message is always on brand and reaching the right audience. With the always on nature of social media, this role can be very fast paced and requires someone who works well under pressure and able to spot opportunities to grow brand presence online.
To be considered, employers look for candidates who have either worked within a social media role or within a digital PR team. This is one of the roles where the barrier between agency and in-house backgrounds doesn’t really exist. It’s about proving your ability to understand the complexity, speed and various nuances of the social media platforms, create engagement and a measurable commercial return.
Key responsibilities include:
- Manage and implement the social media strategy to drive brand awareness and engagement
- Manage presence in all common social networking channels including Facebook, Twitter, Instagram, You Tube
- Work with internal stakeholders and where appropriate suppliers to develop socially engaging, relevant campaigns that support key category and business objectives
- Ensure campaign ideas for social media channels are aligned with the wider marketing plan
- Work alongside SEO team to develop campaigns for social influencers ensuring integration with blogger outreach plan
- In-depth knowledge and understanding of social media platforms and how they can be deployed for businesses
Salary wise outside of London the role generally pays between £30,000 to £40,000 depending on regional variance and level of experience.
Northampton is the county town of Northamptonshire in the East Midlands and lies on the River Nene. Archaeological evidence in the area dates back to the Bronze Age, Roman and Anglo-Saxon periods. During the Middle Ages, the town saw the establishment of Northampton Castle, an occasional used royal residence that regularly hosted the Parliament of England. Rebuilt after the devastating Great Fire of Northampton in 1675, Northamptonshire's county town was one of the prettiest in the Midlands before WWII bombers and then post-war urban planners wreaked architectural havoc. However, the heart of the town retains some grand buildings that emphasise its significant role in England’s Wars of the Roses and the English Civil War. After the creation of the Grand Union Canal and the railway in the 19th century, Northampton became internationally famous for manufacturing fine quality leather footwear. Unsuccessfully applying for unitary status in 1996 and city status later in 2000, the town continues to expand, undergoing large-scale urban renewal.