Social Media Manager
Social Media Managers are responsible for managing and implementing social media strategy. Driving brand awareness, consideration and positive engagement, the role involves working closely with PR, creative, digital and marketing teams to drive the social media agenda for clients and deliver a great customer experience.
The role of a Social Media Manager is to develop and execute social media strategy through qualified research, identifying suitable social media platforms and the right audiences and influencers. They will live & breathe social media, staying up to date with new technology and trends in order to maximise audience reach and engagement for the brand and/or clients they work for.
A Social Media Manager will often combine a creative skill set. The role also allows for creative thinking around campaign ideas and interactions with audiences. They will understand SEO and how to work closely with wider digital and marketing teams to ensure content is optimised.
Often supported by Social Media Executives and/or Content Authors, it will be the role of the Social Media Manager to bring it all together to make sure the message is always on brand and reaching the right audience. With the always on nature of social media, this role can be very fast paced and requires someone who works well under pressure and able to spot opportunities to grow brand presence online.
To be considered, employers look for candidates who have either worked within a social media role or within a digital PR team. This is one of the roles where the barrier between agency and in-house backgrounds doesn’t really exist. It’s about proving your ability to understand the complexity, speed and various nuances of the social media platforms, create engagement and a measurable commercial return.
Key responsibilities include:
- Manage and implement the social media strategy to drive brand awareness and engagement
- Manage presence in all common social networking channels including Facebook, Twitter, Instagram, You Tube
- Work with internal stakeholders and where appropriate suppliers to develop socially engaging, relevant campaigns that support key category and business objectives
- Ensure campaign ideas for social media channels are aligned with the wider marketing plan
- Work alongside SEO team to develop campaigns for social influencers ensuring integration with blogger outreach plan
- In-depth knowledge and understanding of social media platforms and how they can be deployed for businesses
Salary wise outside of London the role generally pays between £30,000 to £40,000 depending on regional variance and level of experience.
Preston
Preston is a city in the centre of Lancashire on the north bank of the River Ribble, which obtained city status in 2002, becoming England's 50th city. Preston is a vibrant, cultural and friendly city, with much to admire and keep you entertained; a mid-sized, bustling city, which retains its traditional roots, yet encapsulates a young and lively atmosphere. Preston also enjoys an enviable location in the North West of England; located a short distance from the coast, the Lake District, with good links to two international airports and an extensive motorway system, making Preston one of the most networked cities in the country.
Preston original roots were seeped in the textiles industry, before it then became a major boomtown in the Industrial Revolution. These days Preston is a major centre for the British defence and aerospace industry with BAE Systems, transportation with the likes of Alstom, Customer Services with the likes of Carphone Warehose, as well as with the haulage industry given the transport links.
There’s also lots to enjoy outside of work, with the revitalised docks and marina, waterfront living, plus a vibrant shopping and leisure scene.
