Social Media Manager
Social Media Managers are responsible for managing and implementing social media strategy. Driving brand awareness, consideration and positive engagement, the role involves working closely with PR, creative, digital and marketing teams to drive the social media agenda for clients and deliver a great customer experience.
The role of a Social Media Manager is to develop and execute social media strategy through qualified research, identifying suitable social media platforms and the right audiences and influencers. They will live & breathe social media, staying up to date with new technology and trends in order to maximise audience reach and engagement for the brand and/or clients they work for.
A Social Media Manager will often combine a creative skill set. The role also allows for creative thinking around campaign ideas and interactions with audiences. They will understand SEO and how to work closely with wider digital and marketing teams to ensure content is optimised.
Often supported by Social Media Executives and/or Content Authors, it will be the role of the Social Media Manager to bring it all together to make sure the message is always on brand and reaching the right audience. With the always on nature of social media, this role can be very fast paced and requires someone who works well under pressure and able to spot opportunities to grow brand presence online.
To be considered, employers look for candidates who have either worked within a social media role or within a digital PR team. This is one of the roles where the barrier between agency and in-house backgrounds doesn’t really exist. It’s about proving your ability to understand the complexity, speed and various nuances of the social media platforms, create engagement and a measurable commercial return.
Key responsibilities include:
- Manage and implement the social media strategy to drive brand awareness and engagement
- Manage presence in all common social networking channels including Facebook, Twitter, Instagram, You Tube
- Work with internal stakeholders and where appropriate suppliers to develop socially engaging, relevant campaigns that support key category and business objectives
- Ensure campaign ideas for social media channels are aligned with the wider marketing plan
- Work alongside SEO team to develop campaigns for social influencers ensuring integration with blogger outreach plan
- In-depth knowledge and understanding of social media platforms and how they can be deployed for businesses
Salary wise outside of London the role generally pays between £30,000 to £40,000 depending on regional variance and level of experience.
Royal Leamington Spa
Royal Leamington Spa is one of only four Royal towns in the UK. The Royal Pump Rooms opened in 1814 attracting the wealthy and famous, leading to the construction of numerous Georgian townhouses. With its growing status and popularity Queen Victoria granted the town its Royal prefix in 1838.
A statue of Queen Victoria was almost destroyed by a German bomb during World War II which moved the statue one inch on its plinth by the blast.
The first tennis club in the world was also formed in 1872 by Major Henry Gem and Augurio Pereira and the modern rules of lawn tennis were drawn up in 1874 at the Leamington Tennis Club.
With its period properties, stunning Jephson Garden Park, proximity to the luscious Warwickshire countryside (whilst still being commutable to Birmingham and Coventry) Royal Leamington Spa is a popular place to live within affluent south Warwickshire. Though the town has expanded its suburbs amalgamating nearby villages, the town’s Council have gone to great length to preserve the town center’s buildings and heritage. This also makes it popular for weekend shoppers visiting its wide array of independent boutiques and restaurants, as well as with film crews looking for period property features.
Royal Leamington Spa also boasts a hive of SMEs profiting for its great rail and motorway network connecting the town easily to the West Midlands, Birmingham Airport and London.
