Traffic Managers are responsible for people and project management through the agency to maximise the efficiency of the agency’s workflow.
Traffic Managers will work with every department within an agency using the latest software tools to create and maintain a streamlined and dynamic work flow process on a day to day basis. As such the Traffic Manager will work with account management, project management, creative, technical and production teams to ensure all work is accurately forecast, and resource requirements are known in advance.
They will allocate all new job briefs, job requests and SLA requests to design, development and production teams as required. They will also work with heads of design, development and project management to ensure all design, development and project management resources are effectively scheduled.
This will involve running weekly workflow planning meetings with business unit heads and providing status reports to management.
Traffic Managers are crucial facilitator in ensuring effective resource utilisation via:
- Planning current resource utilisation and shifting resource around to achieve deadlines
- Daily reprioritisation of resources to ensure ad-hoc changes are managed and followed through
- Making sure the above changes are well thought through, understanding the consequences for the business and communicating these to the appropriate people
- Proactive in developing solutions which enhance the overall workflow process
Salary wise outside of London the role generally pays between £28,000 to £40,000 depending on regional variance and level of experience.