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Along with an impressive cultural heritage – more museums than any other city outside London and its galleries are among the best in the country – the entire city has undergone an impressive program of urban regeneration. Albert Dock and the trendy Ropewalks area, Lime St station and the Cavern Quarter are always crawling with tourists. And it’s the home of the Beatles, enough said.
Natives are lovingly referred to as Liverpudlians and colloquially as "Scousers", a reference to scouse, a delicious northern stew. Tourism is a significant part of the city's economy: its 800th anniversary celebrations in 2007 earned Liverpool the European Capital of Culture title. Also labeled the "World Capital City of Pop" by Guinness World Records, thanks to the astronomical success of The Beatles, Liverpool’s awards cabinet is overflowing. With a huge contribution from its two world famous Premier League football clubs, Liverpool and Everton, the excitement culminates in the annual Merseyside derby. The globally appreciated Grand National also takes place annually, on the outskirts of the city at Aintree Racecourse. Several areas of the city centre itself have been granted World Heritage Site status by UNESCO. Liverpool’s digital marketing community is fast growing with more and more agencies choosing to set up and grow in Liverpool away from the pull of Manchester.