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How to Build a PR Portfolio

Posted over 1 year ago by Rebecca Thomas
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In our previous article we talked about how to put together the perfect creative portfolio. This time we’re going to look at PR portfolios. The general principles remain the same, no matter what your area of specialization: format, layout, telling a story, keeping it current, quality over quantity and so on. For our thoughts on this refer to our previous article.

For PRs of any level, there are a few specific dos and don’ts when it comes to crafting your portfolio. Here are our top tips:

  • A good portfolio should contain a variety of work to demonstrate writing, strategic thinking, and client service skills.

  • With the rapid rise of digital platforms and consumption in the past few years, the media landscape has gone through a seismic shift. Hiring managers are therefore increasingly looking for candidates to show experience of both on and offline PR experience where at all possible. Candidates who can demonstrate online and social media savvy will definitely be favoured.

  • The perfect PR portfolio should, therefore, include a variety of writing samples, from press releases to web copy, social media campaigns, blogs and so on.

  • Each piece in your portfolio should have a brief summary with key information such as client, objective, audience and results. The aim is to briefly explain how each sample in your portfolio contributed to the PR campaign.

  • Use actual clippings and screen grabs as much as possible. For example, if you are showing a newspaper story, a clipping of the printed publication is best - original pieces help give context to how the piece was actually used.

  • Include a mix of work across a variety of clients. By Interchanging between industry sector, trade/consumer and so on, you keep your portfolio diverse and interesting.

  • If you’re keen to showcase your strategic capabilities, include a PR plan you’ve developed, along with the client’s objectives (be careful to omit any confidential information)

  • Proofread, then proofread again – a core part of your professional armoury is your ability to write. It, therefore, goes without saying that the cardinal sin of any PR is to present anything with spelling or grammatical errors.

Now your portfolio is ready to go, don't forget to make sure your CV is up to scratch too. Check out our blog on what NOT to include on your CV.

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Prolific North Awards 2017

Last week, on an unusually warm Thursday evening in Manchester, the fifth Prolific North Awards took place. It’s always the most hotly anticipated ...

W1siziisijiwmtgvmdgvmtuvmtavmdcvmjqvodc0l21hdhquanbnil0swyjwiiwidgh1bwiilcizmhgzmcmixv0 Posted by Matt Cooper

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W1siziisijiwmtcvmduvmdkvmdgvmjevmdcvmzivms1mcekztuuxsuhqsnzlefzzs3jgbzfblmpwzwcixsxbinailcj0ahvtyiisijm3mhgynzqjil1d Posted over 1 year ago
Demand is growing for temporary workers. Here’s why.

As a specialist recruiter in the marketing/comms, digital and creative sector, we are seeing a marked increase in the demand for permanent talent, ...

Rebecca Thomas Posted by Rebecca Thomas

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W1siziisijiwmtcvmduvmdqvmtqvmdgvntcvmtyvzhnjxzyxodiuanbnil0swyjwiiwidgh1bwiilciznzb4mjc0iyjdxq Posted over 1 year ago
Prolific North Awards 2017: Why They Matter

There is only one week until the Prolific North Awards 2017 and at Pitch, we could not be more excited. This year will mark the 5th time the awards...

Rebecca Thomas Posted by Rebecca Thomas

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W1siziisijiwmtcvmdqvmtivmtevntavmtkvotevu0fmqvjzifnvulzfwsa1mc5qcgcixsxbinailcj0ahvtyiisijm3mhgynzqjil1d Posted over 1 year ago
Pitch Consultants Salary Survey 2017

Every year we publish research into how marketers and creatives are remunerated across all skill sets both in agencies and in-house marketing teams...

W1siziisijiwmtyvmdyvmdgvmtyvntivmzevmjg4l3jvyjeuanbnil0swyjwiiwidgh1bwiilcizmhgzmcmixv0 Posted by Rob Markwell

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W1siziisijiwmtgvmdyvmtivmtqvntuvmjyvnju1l0jsb2cgq2fyzcbtzwxpbmeuanbnil0swyjwiiwidgh1bwiilciznzb4mjc0iyjdxq Posted 5 months ago
PlacedByPitch | Selina

It is always great to hear back from a candidate that we have helped place in a role that they love and are thriving in. This is where the idea of ...

W1siziisijiwmtgvmdgvmtuvmtavmdcvmjqvodc0l21hdhquanbnil0swyjwiiwidgh1bwiilcizmhgzmcmixv0 Posted by Matt Cooper

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W1siziisijiwmtyvmdyvmjavmtyvndavmtuvotivmjkxmjgymjnfbs5qcgcixsxbinailcj0ahvtyiisijm3mhgynzqjil1d Posted 6 months ago
10 killer questions to ask your interviewer

“Do you have any questions for us?” For many interviewees, this question comes as a huge relief; an acknowledgment that they’ve made it through the...

Gabriella Policarpo Posted by Gabriella Policarpo

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PlacedByPitch | Becky

It is always great to hear back from a candidate that we have helped place in a role that they love and are thriving in. This is where the idea of ...

W1siziisijiwmtgvmdgvmtuvmtavmdcvmjqvodc0l21hdhquanbnil0swyjwiiwidgh1bwiilcizmhgzmcmixv0 Posted by Matt Cooper

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W1siziisijiwmtcvmdqvmdqvmtqvnduvmzivmtuwlzqzmda4njc3x20uanbnil0swyjwiiwidgh1bwiilciznzb4mjc0iyjdxq Posted over 1 year ago
Steph’s 5 Top Interview Tips: how to progress from interviewee to employee

It’s the email you've been waiting for, you have an interview for that job you think would be perfect for you, but how do you turn interview into e...

W1siziisijiwmtgvmdgvmtuvmtavmdcvmjqvodc0l21hdhquanbnil0swyjwiiwidgh1bwiilcizmhgzmcmixv0 Posted by Matt Cooper

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W1siziisijiwmtyvmtivmjmvmdavmdavnduvnzi1lzq5odq1mdiwx20uanbnil0swyjwiiwidgh1bwiilciznzb4mjc0iyjdxq Posted almost 2 years ago
Top Ten Most Common Interview Questions 

Do you have an interview looming in 2017? Or perhaps you intend on brushing up your interview skills in preparation for #newyearnewyou and refreshi...

W1siziisijiwmtyvmdyvmdgvmtyvntivmzevmjg4l3jvyjeuanbnil0swyjwiiwidgh1bwiilcizmhgzmcmixv0 Posted by Rob Markwell

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W1siziisijiwmtcvmtevmjkvmtivmtqvmdgvndi4lzi3nzq0ndy3x20uanbnil0swyjwiiwidgh1bwiilciznzb4mjc0iyjdxq Posted 12 months ago
Senior & C-Suite Recruitment

Our focus on working collaboratively with the sector we recruit for has always allowed us to deliver the very best talent for our clients; recruiti...

Rebecca Thomas Posted by Rebecca Thomas

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W1siziisijiwmtcvmtevmjgvmtevndavmjgvnzavq0lquibuywxrienvdmvyieltywdllmpwzyjdlfsiccisinrodw1iiiwimzcwedi3ncmixv0 Posted 12 months ago
The Evolution of PR & Communications Roles

Last week the Midlands CIPR invited me to come and speak on how the changing digital landscape means PR agencies/departments need to keep evolving ...

W1siziisijiwmtyvmdyvmdgvmtyvntivmzevmjg4l3jvyjeuanbnil0swyjwiiwidgh1bwiilcizmhgzmcmixv0 Posted by Rob Markwell

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W1siziisijiwmtcvmtavmjyvmtuvmjcvmjuvmzuylze0odkwndkwxzeyotg5mduymzaxmjgznznfmjq4mtkxmjq4nji3nju1odm1mf9vlmpwzyjdlfsiccisinrodw1iiiwimzcwedi3ncmixv0 Posted about 1 year ago
The North West PRide Awards Are Coming

For the last couple of years Pitch has proudly sponsored the Midlands and North West CIPR PRide awards and this year is no different! The North Wes...

Stephen Dowling Posted by Stephen Dowling

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W1siziisijiwmtcvmtavmjqvmtmvndcvmdevotu4l3byawrllxbpyy5wbmcixsxbinailcj0ahvtyiisijm3mhgynzqjil1d Posted about 1 year ago
Pitch Is All About Midlands PRide

It’s that time of year again, no not Halloween though if you send us sweets we won’t complain, it’s time to celebrate the best of the Midlands PR t...

W1siziisijiwmtgvmdgvmtuvmtavmdcvmjqvodc0l21hdhquanbnil0swyjwiiwidgh1bwiilcizmhgzmcmixv0 Posted by Matt Cooper

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W1siziisijiwmtcvmdcvmdcvmtqvmtyvmzmvmjc4l1byb2xpzmljvg9wntbwcmfnzw5jawvzlmpwzyjdlfsiccisinrodw1iiiwimzcwedi3ncmixv0 Posted over 1 year ago
Prolific North Top 50 PR Agencies 2017

Pitch are proud to sponsor the annual top 50 PR Agencies in the North as released by Prolific North. The table has over 200 PR agencies apply each ...

Rebecca Thomas Posted by Rebecca Thomas

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