So you’ve managed to get past the first hurdle and secure yourself an interview, and then you’re thrown into the deep end and you've been set a task to complete.
How you approach this task depends on a few variables such as the type of role you are interviewing for and the level of seniority. If you’re interviewing for an account handling position and have been set a campaign brief, it will need to be approached differently to a design task for a graphic designer. Equally, if you’re a junior, you may not be expected to complete a task in as much detail as a candidate at manager level. However, the end goal is the same, to show your skill and impress your potential employer.
I would prepare for a task in the same way that you would prepare for an interview. Do your research. Whether you’re a designer, account handler, copywriter or a digital marketer - your task is likely to be based on the type of work you would be doing if you were to be successful in getting the role, so knowing your audience is key. Read up on the company, look at their style and the type of work they are producing - and try and reflect this in some way. Treat the task as if you already work there, as if it is a brief you’ve been set by a client. You want to showcase exactly what you can do and prove to the interviewer why they should hire you.
Let’s say you’ve been set a writing task from a B2B agency and you end up producing a piece of consumer-focused content, or a designer interviewing at a corporate agency producing a piece of edgy conceptual work (unless that is what has been asked) you may not be on the right lines.
Tasks can be a daunting part of the interview process and if you’re ever unsure of what is expected of you, never be afraid to ask questions. It’s best to go into to them with as much information as possible, speak to your recruiter or contact and remember questions are your friend.
I would also always suggest getting a second opinion, share your task with your recruiter. They know their clients and what they’ll be expected, so will be able to offer advice and support. Whatever you do, do not leave it until the night before!