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What is social commerce and how will it influence recruitment?

Posted 11 months ago by Julia Williams
Retail 1

With retail businesses having to adapt to the e-commerce market to ensure they were able to compete during 2020, it’s hard to think that another trend is on the horizon which will alter the way businesses sell online.

What is social commerce?

Social commerce is the combination of social media and e-commerce, which allows the buying and selling of goods or services. In other words, it’s e-commerce in a social landscape.

Research shows the industry is set to be valued at $604.5 Billion by 2027, however with the pandemic altering the buying behaviours of consumers and 56% of online shoppers expecting to continue purchasing online during the long-term, how brands engage with consumers in a digital environment will be key to maintaining profitability.

Getting ahead

As the e-commerce space becomes crowded with competition, brands are likely to be looking towards other mediums to stand out and differentiate. As a result many will naturally gravitate towards social commerce platforms, especially those businesses who place a strong focus on their social media presence, to attract new consumers and create a more integrated shopping experience.

How this impacts recruitment

As a result of adopting these new technologies, companies are going to be looking to hire more people with digital skillsets (no surprise here), but more specifically …

  • Demand for digital marketers with omni-channel marketing experience will increase as brands seek to unify and integrate their marketing strategy across platforms.

  • Demand for digital and motion graphics designers will increase as companies focus more on how their brand looks visually in the digital landscape, finding new and innovative ways to attract and engage with consumers.

  • Demand for PR professionals with experience gaining digital exposure from influencers will increase.

It is an exciting time to be working within the retail and e-commerce space as more brands are adapting and innovating to new markets and platforms than before, as a result we’re seeing demand for new skills increase, demonstrating the adaptability and versatility of the sector.