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3 weeks at Pitch: What I’ve seen

Posted 2 months ago by Lara Lee
Lara Blog

If you didn’t hear, I joined Pitch 3 weeks ago! And though it’s been a learning curve getting used to all the new tech (darn Mac’s!), I have loved getting to know my new team and speaking with some of our fantastic clients and candidates.

Though the past few weeks have been a rush, I have seen some exciting developments in the in-house market which you may like to know.

Generalist demand increasing

Who said the generalist was dead?

In recent weeks, I’ve seen demand for the marketing generalist increase as businesses, especially within the SME space, seek to expand their investment into integrated marketing channels to drive leads and commercial ROI.

Candidate shortage

The issue that just won’t go away! Yet some still believe the market is awash with talent following Covid. This is definitely not the case, with most skillsets being in high demand as businesses seek to upscale and job seeker confidence remains low following 2020.

My biggest tip to clients looking to hire today, is to act fast. Don’t spend a week sitting on a perfect CV, when you could be at risk of losing them to a competitor! We’ve seen the average time to hire decrease significantly over recent months, as hiring companies adjust to the challenging climate where candidates are likely to be in multiple processes at once and are being increasingly selective about which companies they interview with.

Because of this it is also important that hiring companies engage effectively with applicants throughout the process, and my colleague Heidi, talks about how you can do this in her latest videos.

The benefits package

There is more emphasis on the softer benefits and continued professional development opportunities when candidates are looking to move on. Of course salary remains important but since Covid, people are looking for ways they can improve themselves and their lifestyle, making elements like training, funding courses, pension contributions, holidays and (of course) flexible working more appealing.