How to build great customer personas
Tuesday, 1 June 2021
8:30 to 9:30
How to build great customer personas - Adele Revella, Founder of Buyer Persona Institute.
Creating customer personas is one of the foundational skills of marketers across the world. But through commonality also comes confusion and poor implementation.
Adele has dedicated her attention to ridding the world of terrible personas. In this session, she’ll show you how.