Marketing Meetup Colchester: Attribution Modelling and Improving the Conversion Journey
Monday, 24 February 2020
18:30 to 20:30
KG Moore Limited 65 N Station Rd · Colchester
The Colchester Marketing Meetup is an informal, friendly place for the marketers of Colchester to meet, learn, and share knowledge with one another. All-inclusive - Digital, Brand, PR... it's all marketing. Come in 'listen' not 'sell' mode.
What influence is your marketing having on buying decisions? Attend this event to learn what you could be doing to improve your tracking, reporting, attributions and conversions.
Talk 1: Attribution Modelling and Improving the Conversion Journey Speaker: James Clark, Digital Manager at Coast Digital
In this session, we’ll use a real example to show why attribution modelling is so important for today’s marketers. We’ll look at • The pros and cons of attribution • Where to find the data and how to make sense of it • How to use attribution modelling to improve your conversion journey
Talk 2: Establishing Useful Metrics Like a Pro Speaker: James Hume, your digital Ally
In this session, James will help you to stop extracting metrics for the sake of it, and save hours creating reports that just sit unread. Learn another way, a way to better understand marketing data, and gain value that can sometimes be hidden.
Panel Discussion James Clark James Hume
Format of the Night:
6.30 PM - Doors Open - Light Snacks, Drinks, Networking, and Smile 7.00 PM - Introduction and Welcome 7.05 PM - Talk[masked] PM - Talk[masked] PM - Panel Discussion 8:15 PM - Panel Finishes, Networking, more drinks and happiness 8.45 PM - End of the night - you leave with new contacts and fresh ideas