Semiotics: What It Is & Why it Matters for Marketers Chris Arning, Creative Semiotics
Tuesday, 5 October 2021
8:30 to 9:30
Semiotics: What It Is & Why it Matters for Marketers
Chris Arning, Creative Semiotics
In this session Chris will share what semiotics is, why it is indispensable to understand how brands work, how to drive distinction using product category codes, why ‘culture’ is more important than ever and how semiotics closes a gap between what brands THINK they’re communicating and what they’re actually communicating.
He’ll probably also go off on a rant about poetry, comedy or calligraphy. He’s not just semiotics.