The Marketing Meetup Bristol: Hook 'em and Reel 'em in! Narrative and conversion
Tuesday, 21 January 2020
18:30 to 20:30
Like a kid before Christmas, I'm super excited to welcome Steve Creffield, Master Storyteller and coach, from Evolve who will be discussing storytelling and narrative building, particularly within the business to business space! After discussing the "hook" element of content, we will welcome our second speaker Ryan Webb, Conversion & Analytics Director at SearchStar.
Ryan will talk about How to convince your website visitors to do what you want: Once you’ve invested time, effort and budget in driving engaged traffic to your website, how do you get more of them to take a desired action?
Ryan will talk through the approach SearchStar take to Conversion Optimisation & share some of the recent examples of successful tests that have led to clients’ revenue growth. He’ll also leave you with a scorecard that you can use to start evaluating your own website.
The Bristol Marketing Meetup is an informal, friendly place for the marketers of Birmingham to meet, learn, and share knowledge with one another. Come in 'listen' not 'sell' mode. Socialise and learn from your fellow marketing professionals on a range of topics relevant to the field today. We'll aim for monthly meetups with two speakers of keynote quality and plenty of time for networking.
Anyone is welcome so long as you come to listen, share and learn, not sell and shout over one another :).