Head of Digital PR
London/Remote
£45,000 - £55,000 (neg)

Pitch is working with an exciting London-based digital agency who specialise in SEO and PPC.  Due to continued growth, this role of Head of Digital PR is a brand new position and a brand new offering for their clients.  You can live anywhere in the UK as they offer fully remote working.

What the role requires:

• Define the service offering for digital PR and establish key processes

• Work with the Head of SEO and Account Directors to ensure Digital PR and link building activities are aligned with client objectives and deliver success

• Undertake audience and competitor research to identify content themes and formats that appeal to brand’s target audience and online publishers and establish outreach targets.

• Select and deploy an appropriate range of tactics such as campaign-based link-building, newsjacking, social media seeding etc. to secure coverage for client brands.

• Own the outreach process developing relationships with relevant journalists and publications to secure coverage and backlinks achieving client KPIs.

• Evaluate campaign success and report back to clients.

This is a brand new role and so initially, you will be required to be very hands-on with the planning and delivery of campaigns for your clients.  Longer term, you will build a team to develop and grow the offering.  To be considered for this role you will:

• Have a background in traditional PR, SEO content marketing or outreach.

• Have worked in an agency environment managing multiple accounts and campaigns simultaneously.

• Be a team player, willing to share knowledge and discuss approaches and tactics but also able to work independently.

• Have experience of running campaigns from initial ideation, through to managing asset build, promotion, and reporting.

• Be able to demonstrate previous success using digital PR to secure backlinks from high authority and relevant websites.

• Have previous team management experience

Although the agency is based in London, they now offer 100% remote working which means that you can be based anywhere within the UK. Travel to London or to visit clients may be required on an ad-hoc basis. 

If you love the idea of setting up a new service offering for clients, have experience of both traditional and digital PR with strong content, social media and knowledge of SEO tools, this is an amazing opportunity not to be missed!

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