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Senior Marketing Executive

Job Title: Senior Marketing Executive Contract Type: Permanent
Location: London Industry: Marketing
Salary: £32k - 35k per year + benefits Start Date: Not specified
REF: 48444 Job Published: over 2 years ago
GET THE LINK: http://mypit.ch/j/48444

job description

 

Pitch have partnered with a fast growing B2B data and intelligence business who are looking to recruit a Senior Marketing Executive to join their team following growth.
 
They are looking for someone to help them continue to grow their subscriber customer base and deliver new products to market, using high-value content, marketing automation, CRM technology, social media and digital/online marketing channels. 
 
This is an ideal role for an ambitious individual, with experience creating compelling customer-centric campaigns using the latest marketing automation tools and technology in a highly commercial environment. 
 
Day to day you will:
  • Deliver multi-channel marketing campaigns to drive individual subscriptions, using SEO, PPC, email and social media.
  • Leverage platform capabilities and metered-content strategies to drive conversion.
  • Utilise the marketing automation platform (Marketo) to deliver effective direct campaigns.
  • Develop and co-ordinate activity across multiple channels to drive lead generation, improve customer insight and sales conversion in support of corporate subscription revenue growth. 
  • Track/measure marketing activities and customer touch-points, to measure ROI from marketing.
  • Track customer engagement to improve understanding of the customer journey.
  • Leverage customer insight to acquire new customers, grow revenues and improve the products
 
You will have or will be:
  • A proven track record in direct marketing, campaign management and digital marketing.
  • A good understanding of online audiences’ behaviour, needs and changing trends.
  • Able to work to challenging targets within tight timeframes, prioritising and setting clear measurable and achievable goals
  • Proven experience of developing strategic plans and budgets.
  • An ability to spot opportunities and transform ideas into practical reality, reviewing existing challenges and generating fresh solutions.
  • Ready to work as part of a team to drive results.
  • An in-depth understanding of web analytics (Google Analytics or equivalent packages).
  • Email marketing skills – marketing automation experience highly desirable
For more information, please contact Steve Smaylen via email (steve.s@pitchconsultants.co.uk) or via mobile (07375 544689).
 
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