But with increased growth comes more intense competition. As a result, we’ve seen greater investment into new marketing techniques, especially amongst new entrants to the market who are seeking ways to standout and attract.
Virtual viewings
As demand continues to outstrip supply across the property sector, some buyers are purchasing their dream home without viewing it in person. And with the vast majority of buyers wanting virtual viewings to continue beyond the pandemic, adopting a digital first strategy is a growing marketing trend amongst property businesses.
We’ve seen everything from zoom showings and VR experiences to drones, 360 viewings and tiktok being used to advertise properties, all requiring a skilled marketing professional to create eye catching videos and content.
SEO optimisation
With the majority of people now looking for properties online, getting postings and websites seen is a priority and ranking high in search engines is key for this.
As a result we’re seeing more property businesses investing in digital marketers and SEO experts to ensure their SEO strategy is spot on across content, blogs, websites and basically any other digital channel you can think of.
Brand investment
When thinking of looking for a property most people think of platforms like Rightmove and Zoopla. They’re big brands in the market, who for years have nurtured buyer trust and developed strong reputations. It’s pretty hard to compete against these market forces, but property businesses are taking note of the importance of brand image and reputation in the market, and are investing in Brand Managers to help steer the ship of public perception.
Hey there!
Before you go we just wanted to say that if you’re thinking of taking your marketing and comms strategy to the next level, Steve is your go to Pitch person for everything property recruitment related.
Image credit
Header: Image adapted from Photo by Jeffrey Czum from Pexels: https://www.pexels.com/photo/four-colourful-houses-2501965/
