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How has 2021 influenced the financial and professional service markets?

Posted about 2 months ago by Steve Smaylen
Sector Insight

With job vacancies in the UK hitting an all time high, it’s no surprise that we’ve seen a rise in demand for talented marketers and communications professionals. But with the pandemic impacting businesses in unique ways, we’ve seen a clear difference in the ways financial and professional businesses have been hiring throughout 2021.

Professional services

Hiring across professional service firms has mostly been driven by increases in workload across a range of sector specialisms, from family disputes to business cases.

Through this many firms have identified a need to hire communications professionals to ensure they’re effectively communicating their brand and service offering. For instance smaller law firms are seeking candidates with a traditional print or PR skillset to help boost their profile through local press.

This trend is increasing demand for generalist marketing and communications professionals from a junior to managerial level and is a trend we foresee continuing into 2022 as businesses place communications at the core of their growth strategy.

Financial services

Financial services are in a similar position to the professional services sector. However, instead of focussing on recruiting for a more generalist marketing and communications skillset, we’re seeing a heavier focus on digital skills.

A lot of financial services clients are investing heavily into digital channels and transformations to ensure they’re remaining ahead of market disruptors. With this comes a heavier focus on digital marketing, not just across social media but through more technical skillsets such as SEO and PPC too.

As an impact we’re seeing higher demand for digital marketers, SEO and PPC specialists who can help spearhead growth and development across the financial services industry.

If you’re interested in making a move into the financial or professional services sector, you can find our open vacancies here.

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